How to Set Up & Run a Fashion Label

by Toby Meadows

Book Overview

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business--from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.

• Format: Paperback
• Language: English
• ISBN: 1856698939
• ISBN13: 9781856698931
• Release Date: September 2012
• Publisher: Laurence King
• Length: 200 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.8" x 9.8"