How to Sell Value - Demystified: A Practical Guide for Communications Agencies

by Crispin Manners

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don't start proving the business value of what they do, the consequences are...

• Format: Paperback
• Language: English
• ISBN: 1837971250
• ISBN13: 9781837971251
• Release Date: October 2023
• Publisher: Emerald Publishing Limited
• Length: 144 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"