How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone

by Bill Sparkman and John Hoover

Book Overview

HOW TO SELL TO AN IDIOT

Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less...

• Format: Paperback
• Language: English
• ISBN: 0471718548
• ISBN13: 9780471718543
• Release Date: December 2005
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"