How to Sell the Brain Applied Neuromarketing

by Locus William

How do you and your client's brains function? Why is it that you can remember one brand but not another? Why did you pick Apple over Samsung? Why are you "faithful" to your tobacco brand yet "unfaithful" to your phone provider? Why do you consume the beer that you do? Do you believe that you choose it or did the environment? Why do you think a brand-name medication is superior and more potent than a generic one, even if they both contain the same...

• Format: Paperback
• Language: English
• ISBN: B0BB56YHLC
• ISBN13: 9798847539852
• Release Date: January 1
• Publisher: Independently Published
• Length: 428 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.9" x 5.0" x 8.0"