How to Sell: Sell Anything to Anyone

by Jo Owen

Book Overview

W e all have to sell - every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work. How to Sell is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts: You - your image, your approach. The conversation - the art of persuasion. The relationship - how to nurture professional relationships...

• Format: Paperback
• Language: English
• ISBN: 0273731270
• ISBN13: 9780273731276
• Release Date: July 2010
• Publisher: Pearson Business
• Length: 280 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.3" x 8.6" x 10.9"