How to Sell Anything to Anybody

by Girard

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0446330590
• Release Date: January 1979
• Publisher: Warner Books
• Weight: 0.30 lbs.

Customer Reviews

Learn from the Masters

As with many of the other sales training book reviews I've written, and speaking as the editor/author/publisher of the world-famous series of books/audios/videos/newsletters/seminars entitled "The Closers," I am constantly amazed at the number of so-called "salespeople" who knock the older masters of selling, Joe Girard and his classic book "How to Sell Anything to Anyone" among them. Joe Girard is a legend in the field of selling for good reason. And if you have any desire to move to the top of our profession, you should buy any and/or all of his material before the sun sets over your city tonight! And by the way, here's a challenge for all of those "salespeople" who find Joe's material "out of date": Let's all compare IRS returns! I'll bet Joe and/or I will win. Repeat: "How to Sell Anything to Anybody" is a "must have" in your sales training library! Note: You may have noticed that all of my book reviews carry "5 Star" ratings (*****). But that's not the sign of a "soft reviewer." I only review books to which I can honestly give a "5 Star" rating. You may assume, therefore, that any sales training/self-improvement book without my "5 Star" rating is either something less than "5 Star," or I may haven't gotten to it yet . . . and there are certainly plenty of those!

Sell The Sizzle

This is a man who had a horrible childhood who at age 37 turned his life around when it came down to the sale to mean that he would be able to buy groceries for his starving family. He has a street wise humor and wisdom, mixed with a millionaire's faith in what sells can do for everyone.Reading this little book helped me take on a saleperson's identity in that he seemed to understand hesitations that I had that had prevented me from closing deals as a self-employed person. Also, his "birddog system," where he teaches you to easily receive referrals from others, even if you have not done business with them.Read this book no matter how many books you have read on this subject. You will become more confident, creative and wealthy.

How to Sell Anything to Anybody

Read this book if you want to learn the single most important quality for success in sales - HABITS. Girard goes over how he became successful through the employment of good habits. He also shows how others waste opportunities at success. This is an old book, but one that will never lose relavence!

Practical advice and plain talk.

J. Girard lays the business out where it should be: Sales is not for the faint of heart and the only way to truly succeed is to win the customer, close the customer, then pay the customer to send you more customers. His best advice: It is better to sell more product with a smaller commission than sell less and have to max out every deal. Also that every sale is really made to 250 people (even though that is less now because people are less connected). The book was funny because the prices on the cars and services was very oudated in my copy.

Inspiring. Much more than a book about increasing sales.

I got this book to help me with sales but it was much more than I bargained for. At one point the book had me in tears, at other times I was laughing. Joe Girard came from the school of hard knocks and shares some personal stories that blow me away. Despite it all he rose above and became the top car salesman in the world. His style is people oriented. He is charismatic. I enjoyed this book.