How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts

by Alison Woo and Lena Claxton

Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It?: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book...

• Format: Paperback
• Language: English
• ISBN: 0735204322
• ISBN13: 9780735204324
• Release Date: September 2008
• Publisher: Prentice Hall Press
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher