How to Price: A Guide to Pricing Techniques and Yield Management

by Oz Shy

Book Overview

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore...

• Format: Paperback
• Language: English
• ISBN: 0521715644
• ISBN13: 9780521715645
• Release Date: January 2008
• Publisher: Cambridge University Press
• Length: 448 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.1" x 9.9"