How to Price: A Guide to Pricing Techniques and Yield Management

by Oz Shy

Book Overview

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521715644
• ISBN13: 9780521715645
• Release Date: January 2008
• Publisher: Cambridge University Press
• Length: 448 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.1" x 9.9"