How to Prepare a Results-Driven Marketing Plan

by Martin L. Bell

Discusses the nature of marketing, explains how to develop an effective marketing plan, and looks at problems, financial aspects, strategy, and implementation.

• Format: Paperback
• Language: English
• ISBN: 0814476902
• ISBN13: 9780814476901
• Release Date: December 1987
• Publisher: Amacom Books
• Weight: 1.75 lbs.
• Dimensions: 11.0" x 1.0" x 9.0"