How to Open a Financially Successful Coffee, Espresso & Tea Shop with Companion CD-ROM

by Douglas R. Brown and Lora Arduser

Book Overview

Book & CD-ROM. The explosive growth of the coffee shops across the country has been phenomenal in the past 20 years, expanding from 500 businesses to more than 20,000 today. Few people realise coffee... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0910627312
• ISBN13: 9780910627313
• Release Date: July 2004
• Publisher: Atlantic Publishing Group (FL)
• Length: 288 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"

Customer Reviews

Good so far...

I have just started reading How to Open a Finacially Successful Coffee, Espresso & Tea Shop and am only on page 33, but wanted to make a comment before I forget or don't have time to make my final assessment of the book. Most of what I've read so far is almost exactly as what is in the book FabJob Guide to Become a Coffee House Owner (FabJob Guides) by Tom Hennessy - word for word! I'm sorry I wasted my money, but the book was downloadable, and I couldn't wait to delve into learning. If you can wait a few days for delivery, save your money and buy this book as it is a bit more in depth and expands on the same points.

great book, shipped very quickly

This book is great and doesn't treat you like a "dummie".....it was delivered much quicker than I expected. Excellent!

A Fascinating Start

"HOW TO OPEN A FINANCIALLY SUCCESSFUL COFFEE, ESPRESSO & TEA SHOP" by Elizabeth Godsmark, Lora Arduser and Douglas R. Brown. Coffee is a huge industry across the country and around the world. In the introduction of "How to open a financially successful coffee, espresso & tea shop" the authors point out that the coffee industry is a $5 billion industry, which is growing more and more every year. Anyone who is interested in starting his or her own coffee, espresso, or tea shop is going to be fascinated in this book. The authors start at the beginning with developing a business plan. The give examples and even offer a CD program that has preformatted documents. Licenses, business name, choosing suppliers, and equipment requirements are all discussed in the opening chapters. Many aspects of running a successful coffee, espresso & tea business are discussed throughout this book. The authors have done a tremendous job in giving an introduction to opening this type of business. They talk about profit planning and advertising, as well as choosing the best equipment and managing your operating costs. Without a doubt this is a definite must have book for anyone even thinking about starting this kind of business. The author's are able to skillfully introduce all the major concerns with opening a coffee, espresso & tea business. They provide a wealth of information that will help clarify a person's views of what is actually required to open, operate, and run a financially successful coffee, espresso & teashop.

Really helpful

Organized in a simple to comprehend and use manner, this book is likely to be beneficial to anyone who is thinking about opening a coffee or tea shop. It starts by helping to clarify the all important business plan. Chapters follow a logical sequence which helps someone who is new to the business to fully understand everything that is involved. This book helps the reader prioritize all of the different steps that are needed in order to begin a thriving business. It covers the basics of buying the product, equipments, and how to figure out pricing of the items. CD-ROM is choked full of many different forms which are needed in order to run the business smoothly. The book also completely covers the basics which are needed in any business, including employees, customers, marketing strategies, bookkeeping, and laws and regulations. Easy to read and simple to follow, this book will help anyone who wants to start a coffee or teas shop.

Highly Recommended

While adoring coffee or tea may help, it is not enough to make your new coffee and tea business an instant success. This reference book, written by successful authors Elizabeth Godsmark, Lora Arduser and Douglas Brown, should be your starting point. The predictable chapters are here - inventory and labor cost control, location assessment, public relations and bookkeeping - but there are also tidbits of information not found in similarly marketed guides. These include Internet marketing strategies, the pros and cons of buying a franchise and strategies for recruiting and retaining skilled employees. The personnel section is particularly helpful as employees are often the cornerstone of success, especially in a business where exemplary customer service is imperative. If you are not familiar with beverage and food service operational details, you will want to make it a priority to bookmark chapters 5 & 6 as they provide helpful hints on selecting gourmet coffee, choosing appropriate equipment - such as grinders, espresso machines and steamers - and a quick "cheat sheet" on tea types. On the included CD-ROM you will find a sample business plan for "Cupa Joe", as well as pertinent business forms and a coffee and tea shop supply list. This book is easy to read, offers invaluable tricks of the trade and helps prepare you for the rewarding task of opening your own coffee and tea shop. Highly recommended.