Jay Arthur, the KnowWare Man, Denver, Colorado, works with success-minded marketers, managers, and salespeople who want to close the gap between where they are and where they want to be. This description may be from another edition of this product.
This is an excellent book that should sit in everyone's library, especially managers. At 143 pages, this book can be read in a short flight or two sessions on a stationary bike. Technology today enables us to do things faster, better and measure results more accurately. Nevertheless true success in business and life is still generally created in direct proportion to our ability to motivate ourselves and influence other people. In this fast-reading, well-written book, Jay provides us with a universal translator that can help us "crack-the-code" on what motivates us as well as others around us. I highly recommend this book.Joe Santana,Coauthor of Manage I.T.
A neat little book!
Published by Thriftbooks.com User , 23 years ago
This is a neat little book.The author, Jay Arthur, was apparently motivated to write a book designed to instruct you and me in how to motivate ourselves and everyone we come into contact with, but without manipulating them. He is very clear on that. It's apparently not nice to intentionally manipulate people, as long as you can get them to do what you want without such nefarious methods and intent. There's apparently a subtle shade of difference there!There are several very funny, professionally drawn cartoons in the book, as well as aphorisms, quotes and witty sayings on about every other page, in large bold type which help to illustrate his thoughts. They are almost worth the price of the book all by themselves.The meat of the book is advice on how to motivate yourself and others, and to change opinions and attitudes from those with which you disagree (negative thoughts) to those more in line with your own opinions and desires (positive, reasonable, healthy thoughts).Mr. Arthur is a motivational speaker and consultant who works with people who "want to master the mysteries of the mind and companies that want jungle medicine for the corporate soul."Through the book, it is apparent that he also hopes to merchandise his motivational videos and other books on the same subject matter.This is a small (145 page) hardcover book with large, easy to read type. If you are interested in this kind of subject matter it would probably be money well spent. At my age, simply awaking every morning is a major accomplishment. Changing the world is no longer one of my primary interests.It's a good little book.Joseph H. Pierre
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