How to Market Women

by Carol Nelson and Frances Lear

This text aims to help marketers in identifying and targeting female audiences, understanding and using shopping patterns, selecting media to effectively reach women, and using humour when marketing to women. Case studies are used, as well as statistics, check lists and sample advertisements.

• Format: Paperback
• Language: English
• ISBN: 0810394847
• ISBN13: 9780810394841
• Release Date: January 1994
• Publisher: Visible Ink Press
• Length: 326 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.3" x 9.2"