How to Market Books

by Alison Baverstock and Susannah Bowen

Book Overview

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book.

With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed...

• Format: Paperback
• Language: English
• ISBN: 1138597252
• ISBN13: 9781138597259
• Release Date: May 2019
• Publisher: Routledge
• Length: 482 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.2" x 6.0" x 9.2"