How to Market a University: Building Value in a Competitive Environment

by Teresa Flannery

Book Overview

How can universities implement strategic integrated marketing to effectively build and communicate their value?

At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research...

• Format: Paperback
• Language: English
• ISBN: 1421440342
• ISBN13: 9781421440347
• Release Date: January 2021
• Publisher: Johns Hopkins University Press
• Length: 256 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.8" x 5.0" x 8.0"