How to Make Money in Mail-Order

by L. Perry Wilbur

Book Overview

This guide to planning, implementing, and developing a successful mail order business shows how to share in the profits of the mail-order boom. The author offers an abundance of ideas for product items, services, and novelties and emphasizes the importance of planning a strategy for growth. Covers an array of direct mail approaches that help readers learn how to tailor their ads to bring in more orders and increase profitability. Touches on an exceptionally...

• Format: Hardcover
• Language: English
• ISBN: 0471515299
• ISBN13: 9780471515296
• Release Date: May 1990
• Publisher: Wiley
• Length: 228 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"