How to Make a Benta: Anecdotes, Lectures & Articles from the Advertising Wars

by Christina Dunham, Greg B Macabenta, Greg B. Macabenta

"HOW TO MAKE A BENTA - Anecdotes, Lectures & Articles from the Advertising Wars" By Greg B. Macabenta Most books on advertising and marketing use case studies in the American setting. They are not always relevant to students and to practitioners in a developing country. They also tend to make complex principles even more difficult to understand and apply. "HOW TO MAKE A BENTA - Anecdotes, Lectures & Articles from the Advertising Wars" breaks that...

• Format: Paperback
• Language: English
• ISBN: 1456537873
• ISBN13: 9781456537876
• Release Date: March 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 300 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"