How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

by Mark Payne

Book Overview

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0804138737
• ISBN13: 9780804138734
• Release Date: October 2014
• Publisher: Crown Business
• Length: 289 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 6.2" x 9.8"