How Have Good Year

by Dave Yoho and Jeffre P. Davidson

Book Overview

No Synopsis Available.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0425126854
• ISBN13: 9780425126851
• Release Date: March 1991
• Publisher: Berkley Publishing Group
• Length: 243 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.7" x 4.2" x 6.7"

Customer Reviews

CRITIQUE

Perhaps it may be well to understand that this book addresses a myriad of situations and sales approaches as well as tecnniques, to make those involved with sales, to develop their skills. While there are a number of ways to develop these skills, all people involved with sales would be wise to read the contents with emphasis towards picking out one or two theories brought forth (in the book) to practice over a specific period of time, and then evaluate the benefits derived. Dave Yoho is not only a good sales teacher, but he is an excellent salesman himself. Read the book and make your own judgement.

Good Read

Mr. Yoho is a well-known and compelling public speaker. He tends to capture his audience with not only the content of what he is saying but how he says it. I found this book to also be a compelling read. Many of the stories and ideas will be familiar to those who have heard him speak. They do not wear with the retelling. In one interesting section of the book, Chapter 10, the author describes the attributes of a good speech. Mr. Yoho relates the Greek understanding of what is required for a compelling presentation: ethos, logos and pathos. This is only one example of the many thought provoking and helpful ideas in this book.