How to Get Your Point Across in 30 Seconds or Less

by Milo O. Frank and Milo O'Frank

Book Overview

Learn how to get your listener's attention, keep her interest, and make your point--all in thirty seconds Milo Frank, America's foremost business communications consultant, shows you how to focus your objectives, utilize the "hook" technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more These proven techniques give you the edge that successful...

• Format: Paperback
• Language: English
• ISBN: 0671727524
• ISBN13: 9780671727529
• Release Date: April 1990
• Publisher: Gallery Books
• Length: 128 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 5.4" x 8.3"

Customer Reviews

Don't wait more than 30 seconds to buy this book!

This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago. Executive summary. TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book. Outline: 1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it. 2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself. 3. The Audience. Go to the right person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him? 4. The Right Approach. The single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective. 5. The Hook. A statement or an object used specifically to get attention. Use your hook as the first statement in your 30 second message. It should relate to your objective, your listener, and your approach. A statement, dramatic or humorous. If it's a question, it must be answered. Anecdotes or personal experiences are excellent hooks. Your entire message can be a hook. Keep a hook book. 6. Your Subject. Catch them, Keep Them, Convince Them. What, who, where, when, why and how. Know your subject and present it as concisely and forcefully as possible. 7. Ask for the order. Action close calls for specific action within a specific time frame. The reaction, reverse-psychology close is the strategy o use when your best chance is to ask indirectly. Decide your close in advance. 8. Paint a picture. Imagery, colorful pictures. Clarity: don't use technical terms just to sound knowledgeable. Personalize it with a story. Use emotional appeal - touch the heart. 9. Spotlight on you. How you say it matters as much as what you say. First impressions: pen vs. pen in a box with a ribbon tied around it. SMILE! Inspires confidence and understanding, and makes a good first impression. Eye contact establishes sincerity. Every little movement matters. Posture reveals what you think of yourself and of your listener. Self-aware

Cheaper than college credits!

This book is excellent. It's written for the average Joe; no technical jargon -- it can and should be used by everyone. It's a short and sweet read...brief and to the point, it can be read in approximately 1-2 hours. I'm a radio announcer, and this book is one of the top 5 that I insist other people read ... but get your own copy! In my opinion "How to get your point across in 30 seconds or less" is equal to AT THE VERY LEAST one half semester of a college course in Public Speaking 101.... and it's much cheaper! This book should be required reading for everyone who opens their mouth in public.

Highly Recommended!

Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the right approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. We [...] recommend this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.

Practical and Useful!

One of the most practical and helpful books I have read. I bought it on a whim because of the title. The author soon drew me into his topic and convinced me that if we have something worth saying, we must make sure that people hear it. Concise speach and writing helps that happen. As part of my job, I teach communication, especially public speaking and writing, to future missionaries. This book helped shape my teaching notes AND my delivery. I always recommend it to my trainees. None of them has ever been disappointed. Thank you, Milo O. Frank.

Improve dramatically your ability to communicate with others

You have heard many times that you only have less than one minute to communicate your key point to your audience... and this is true. This book will guide you in how to structure your ideas in order to communicate it in a very powerful way, no matter if you are talking about businesses, family, community issues, etc.The book is very concise and you will read it during a short flight or in a couple of nights, but you will keep it on your briefcase for future references