How to Get the Most Out of Trade Shows

by Steve Miller and Steve Miller

Book Overview

Proper planning and effective management of your trade show presence are the keys to trade shows uccess for every business. Loaded with real-lifeexamples and brimming with practical guidance on how top Ian and execute a trade show marketing effort, How to Get the Most Out of Trade Shows includes expert advice on: Selecting the right trade shows to attend Setting show objectives Designing effective booth displays Attracting prospects to your booth...

• Format: Paperback
• Language: English
• ISBN: 0658009397
• ISBN13: 9780658009396
• Release Date: July 2000
• Publisher: McGraw-Hill Companies
• Length: 176 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"

Customer Reviews

The best trade show book I have read

This book is concise and clear. It provides real advice for companies of any size- advice on how to generate more leads, in less time, from higher-quality trade show prospects. If you are looking for a book that tells you how to design your trade show booth, this is not the right book for you. But if you are looking for a book that will help you and your sales team maximize your results, give Mr. Miller's book a shot. We have been exhibiting at a particular industrly trade show for three years prior, but this year we followed much of the advice in this book. We had a GREAT show. I had ordered another trade show book on-line that was over four hundred pages long. That was four hundred pages too long - the other book was terrible! This book is easy to read and the advice is practical. Measure your team's performance, watch your time with each booth visitor, qualify your leads ASAP, and remember- every trade show visitor is in a BUYING attitude! Have a great show.

A wealth of information

I have ordered several books in the trade show category and this was the only one that was really helpful. The others were thin and of a joke book nature. Regardless of your specific information needs, you will find it all here.

Fudamental ideas about how to work a successful show

I recommend this book to everyone who has to participate in a tradeshow (planning and boothmanship). Most exhibitors fall down in maximizing trade fair effectiveness. That leaves the door wide open for the company that is prepared to do the shows right and who recognizes its importance in the marketing plan. Miller walks you through the most important ideas. If this all sounds common knowledge to you, be certain the ideas aren't common practice.

A Crash Course in Trade Shows

One of my company's business managers decided he would like to make the leap from attending a trade show to exhibiting at one, so we signed up for a booth and received the standard three-ring binder of information and forms. One trip through that book was enough to convince us that we needed to know *a lot* more about trade shows -- and fast. I ordered this book based on another reader review of it that is posted here. The book is well-written, concise, and covers every aspect of trade shows from what equipment you really need to how to read the body language of attendees. It's an excellent analysis of the marketing strategy you should apply to trade show attendance, and covers in detail what to do before the show, at the show and after the show. In short, it's just what we needed: a "crash course" in trade shows.

Great For Profiting From This Major Marketing Industry!

     Trade shows operating in major cities across America and around the world offer companies of all sizes and representing a variety of industries the opportunity to present their latest products and services to each other, to other business people of a broad spectrum of professions, and sometimes to the general public. Steve Miller has written this truly outstanding book to give his readers inside information on how they can make the most of these special high-profile marketing events!      Everything is included in this book from planning ahead of time, floor plan booth location selection, building and shipping displays, coordinating with trade show officials, establishing contacts with potential customers and inviting them to visit booths, setting up meetings, using effective promotional tools and strategies, how to present ones' self at booths during shows, and post-show follow-up.      One of the more important aspects of operating booths at trade shows that is often overlooked is personal preparation. Good personal hygiene, including being well groomed, avoiding certain foods, refraining from alcohol use, getting plenty of rest, wearing clean clothing, and having fresh breath are musts! I've attended many shows and have often found people ill-prepared to present themselves effectively in public because they failed to care for their own personal matters beforehand. Miller offers sound advice all of us should learn from!      One of the major strengths of the book is its readability. This is a concise guide that is packed with gold nuggets of information that can be easily read and understood. Format, layout, and print are clean. Anyone will be able to pick it up, read it, and run a successful booth exhibit. Business consultants will also find this book to be a powerful and profitable tool for conducting business. Give your performance a boost today! This is must reading for anyone considering setting up a booth at a trade show or wanting to profit from this major marketing industry!