The Boomer Marketing Guide for Personal Trainers prepared by the Functional Aging Institute (FAI).If you'd like to own a successful fitness business training mature adults, or fill your existing studio's midday hours with affluent adults in their 50s, 60s, 70s, and beyond, you need the step-by-step system inside this book.Boomers don't buy the same way as Gen Xers or Millennials. They also don't respond to marketing messages the same way. That's why...