Folds: A Folding Manual for Advertising Agencies, Advertising Managers, Art Directors, Pamphlet Binders ...

by Laurence K. Withers and Larry K. Withers

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0881081183
• ISBN13: 9780881081183
• Release Date: January 1993
• Publisher: Art Direction Book Company
• Length: 100 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.3" x 8.4" x 11.2"

Customer Reviews

Very good!

Sets of ten of tips for packings with the projects of cut and assembly! Good and very practical. I recommend.

LOTS of folds, no text

That pretty much sums it up. The book does have some care put into it. Just not as much as I was hoping for. It is designed to be universal. The short introduction is in several languages, the rest of the book is diagrams. I would have liked more information about logical uses for some of these folds. Some seem a bit excessive and almost inpractical. However, many of the folds in the book are quite nice. The way the book is setup, the folds are each on a spread. Left page the full sheet view to the right page of a final piece - all the steps inbetween across the spread. My only wish is that there was some small text helping to explain some of the folds. Also, maybe a photograph of a fold in a real world use. IF you use your imagination, you can put this book to GREAT use. If you need your hand held for everything, this is not the book for you. It certainly stays on my shelf.

100% Brilliant

This book is probably one of the most useful books a graphic designer or folding enthusiast can own in their library. If you are the type that hates to read long winding instructions on how to make something simple, this is the perfect book. It has clean line drawings of die cuts and folds with straightforward instructions marked by few arrows and numbers. What is so cool about this book is its simplicity. As they say, less is more. The best part is the enclosed CD-ROM, which in itself is completely worth the price of the book. It contains all the templates of the pieces illustrated in the book. It has saved me so much time from having to redraw die cuts. All you have to do is resize it to your requirements. Overall, it has enhanced my understanding of folds by a 100%. I refer to it very often even to make a simple folder, envelope or brochure. Remember, its a very simple book. If you are an advanced folder this is not the right book for you, but it will undoubtedly be a great book for reference.

a must for designer*

I bought the book last week, and I recommend it to every designer. It shows lot of examples of folding. It gives you ideas for next project.