How to Find and Cultivate Customers Through Direct Marketing

by Martin Baier

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• Format: Hardcover
• Language: English
• ISBN: 0844236667
• ISBN13: 9780844236667
• Release Date: January 1996
• Publisher: McGraw-Hill/Contemporary
• Length: 243 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 7.5" x 9.5"

Customer Reviews

ABSOLUTELY SUPERB!

This book should be in the library of every advertising and marketing professional today. Written by one of the true pioneers of one-to-one marketing, it explains the techniques of building, using and profiting from a database. No one knows the subject better than Baier.