How to Do Critical Discourse Analysis

by David Machin and Andrea Mayr

Using a multimodal approach -graphic, vocal, written - How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language...

• Format: Paperback
• Language: English
• ISBN: 0857028928
• ISBN13: 9780857028921
• Release Date: April 2012
• Publisher: Sage Publications Ltd
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.7" x 9.4"