How to Develop a Successful Advertising Plan

by James Taylor

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• Format: Paperback
• Language: English
• ISBN: 0844235288
• ISBN13: 9780844235288
• Release Date: January 1995
• Publisher: McGraw-Hill/Contemporary
• Length: 248 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"

Customer Reviews

Developing a Successful Advertising Plan

This book is an eloquent statement of how you must communicate to overcome the clutter and confusion in your reader's mind. The authors make a strong point: Pick out something unique that matches the needs of some customers and differentiates you from the competition, and keep repeating your message. Do not dilute your message or broaden your positioning. I have seen many of my clients waste hundreds of millions of dollars by failing to heed these lessons, and I was delighted when I first read this book so that I could refer my clients to it. Read this book, use its lessons, and you will vastly increase your influence. In my own work, I find that 'stalled' thinking that delays organizational progress is normally influenced by poor communications. Some of the other stalls are tradition, disbelief, bureaucracy, procrastination, unattractiveness, and misconceptions. Learn your challenge your thinking habits in these areas, and you can have twenty times as much or the same results 20 times faster.