How to Design and Develop a Business Research Project: Demystifying Academic Research for Business Professionals

by Janick Fierens, Bart Cambre, Karen Elliott

Through a fascinating exploration of the advantages and pitfalls of business research methods, this essential book encourages the reader to make well-informed decisions in an often fast-paced environment. It sets out key rules and procedures to ultimately improve the accuracy and authenticity of research ventures.

• Format: Hardcover
• Language: English
• ISBN: 1035307839
• ISBN13: 9781035307838
• Release Date: September 2023
• Publisher: Edward Elgar Publishing
• Length: 270 Pages
• Dimensions: 5.4" x 8.5"