How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising

by Walter Weir, Johanna Weir, William Winston

Book Overview

How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising will acquaint you with the basic ad elements that attract potential buyers, sustain their interest, and ultimately accomplish what the advertising is intended to do without irritating those exposed to it. You'll see how advertising messages can be made more interesting, more persuasive, and less irritating, which will assist you in becoming skilled and proficient in producing...

• Format: Hardcover
• Language: English
• ISBN: 1560242388
• ISBN13: 9781560242383
• Release Date: February 1993
• Publisher: CRC Press
• Length: 213 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.1" x 8.7"