How to Conduct Self-Administered and Mail Surveys

by Linda Bourque and Eve P. Fielder

Book Overview

"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating...

• Format: Paperback
• Language: English
• ISBN: 0761925627
• ISBN13: 9780761925620
• Release Date: October 2002
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"