How to Choose a Winning Title: A Guide for Writers, Editors, and Publishers

by Nat G. Bodian

All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title. This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks,...

• Format: Paperback
• Language: English
• ISBN: 089774540X
• ISBN13: 9780897745406
• Release Date: January 1989
• Publisher: Greenwood
• Length: 192 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"

Customer Reviews

Essential Must Have for Every Writer, Publisher or Marketing Expert

Don't let the original publication date be of any concern...this book is as timely today as ever...maybe more so than ever given the proliferation of aburdity and the need to speak to a client in less time than ever. Bodian's works are a gold mine of info. Do yourself a favor and get your hands on any of them possible. I have and haven't regretted it a bit. Absolutely fantastic information. No fluff. Solid facts and full of specifics.

Your Title: The Most Important Ad Copy You Will Write

Check the bestseller lists. Good titles make books rise to the top. The title is part of book packaging and packaging sells everything we reach for on the shelf. Some other books make passing reference to titling; this is the only book to explore titles in depth. Nat Bodian is an absolute master of book research. Through rules and examples, he shows you how to choose a winning title for every kind of book.As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this book to writers, publishers and bibliophiles. DanPoynter@ParaPublishing.com.

The First and Only Book on Choosing Your Book's Best Title

Thius is the first and only book to help authors with selecting an appropriate "selling" title for a book they have written. As a good title can sometimes make or break a book, book titling is often a critical factor in its success...........--Nat Bodian, author