What's the Difference Between a Successful Home-Based Business and One that Fails? Branding.Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life-and your finances-is to work for yourself. But what many people forget to do is brand their small business.That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need...