How to Be Your Own Publicist

by Jessica Hatchigan

Even though publicity is free and provides impact and credibility that advertisements can't touchthe majority of business owners never give it a second thought.How to Be Your Own Publicistshows small... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071383328
• ISBN13: 9780071383325
• Release Date: June 2002
• Publisher: McGraw-Hill
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.4" x 9.3"

Customer Reviews

An Amazing Amount Left To Sing About ...

As Bing Crosby used to sing, you've got to accentuate the positive, eliminate the negative, latch on to the affirmative ... Knowing how to attract attention to your book or your blog is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.

Good Introduction, With MEAT for Experts

How to Be Your Own Publicist is written by an award-winning writer and publicist. This made me a bit nervous right away; I was afraid that the book would either be overly technical and thus inaccessible, or extremely basic (I've had some experience with overly basic business books). Thankfully, I found the book to be neither. How to Be Your Own Publicist finds a great middle ground between people who just want to get attention for their cause/business/writing/blog and people who are getting ready to head up the PR department in their own small business. The book is easilly accessible for those with no marketing background, with plenty of meat for people with more experience. The most valuable parts of the book for me were the sections on creating press kits and writing press releases. I'm looking at moving my podcasting beyond just a hobby, and I learned a lot that I can use to promote both my podcasts and myself as a podcaster. I'll be making use of those ideas in the very near future. There are also valuable sections on getting yourself recognized as an "expert" in your field - leading to radio and TV interviews where you can let people know about your product/service/company. Hatchigan also covers what not to do, including the infamous "soup to nuts" speeches where you overload your audience with too much information. She also cautions budding publicity hounds to use "publicity stunts" with great care - don't let the stunt overshadow what you're trying to promote. This reminds me of commercials that I see all the time, witty, memorable skits that leave you humming the tune but wondering what they were trying to sell. Knowing how to attract attention to your business - or your blog, or your podcast - is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.

Dipping your toes in PR? This one's for you

Filled with checklists and call-out boxes, this book is crammed with many great tips...and it's an easy read. Being a marketing consultant for small businesses, I especially like Ms. Hatchigan's material on "Becoming an Expert". Other good sections cover "The Basic Press Kit Ingredients" and "News Release How-To's". Don't be surprised if many pages of your copy become covered with highlighter.

Best PR book EVER!

Out of all the public relations books that I own this one tops the cake. Jessica Hatchigan gives plain english terms and lets the reader know that it is not impossiable to be an excellent publicity professional. Each chapter gives a step by step information on how to get top quility results using the simple techniques in the book. I recommend that any who wants to be a publicist or do there companies publicity buys this book, YOU WON'T REGRET IT!

Could have been "Publicity for Dummies" - Easy read

This is quite a bit different than most of the books I've read on public relations. The great thing about it is that it gives you step by step examples of how to promote your product, company or yourself. Many neat little gems of wisdom and guidance that I never would have thought of. Ms. Hatchigan apparently is well connected in the PR world as a number of higher ups have contributed to the many entertaining sections. If you buy one book on publicity, get this one.