How to Avoid "Just Looking": And Other Ways to Increase Your Retail Sales

by Terry Kennon

Book Overview

This book shows you how to increase your retail sales closing rate. It contains a proven six-step guide to closing a retail sale. Its biggest contribution to your business is that it lays out in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1420881310
• ISBN13: 9781420881318
• Release Date: February 2006
• Publisher: Authorhouse
• Length: 152 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.6" x 7.8"

Customer Reviews

HOW TO AVOID JUST LOOKING

I BOUGHT A BOOK FOR ALL MY SALES PEOPLE AND THEY ALL LIKED THE BOOK, BUT THE IMPORTANT THING IS WE HAVE INCREASED OUR SALES, SO THAT MAKES ME HAPPY

Better than i expected

I had actually been planning on letting go of an employee the week this book arrived. She was letting easy sales go and making many other numerous mistakes in dealing with our bridal customers. The day after the book came, I accidentally left it in our break room when I was called to the sales floor. My employee found it and began reading it. She asked if I would let her take it home to finish reading it and I am so glad I did. In a few days, she became one of my best sales people and is still with my company. The book is a suprisingly easy read, with simple suggestions that make all the difference in the world. I have since ordered a second copy and reading it is now part of our new employee orientation.

More than just a book.

I had the fortune of using this book for over 5 years to make my mark in the retail furniture business. I can honestly say it is not just a book, but a total way of approaching retail sales. I would not use any other method of retails sales. I found it opens the door to quick customer relationships and keeps them coming back to buy. It gets you involved with their needs immediatly rather than waisting time you don't have. This little book helped me generate the income I needed to be successful in retail. Mr. Kennon has a clear and concise message that works.

Great "nuts & bolts" approach to sales!

Great sales book by Terry Kennon - not the purely theoretical, motivational stuff here. Instead, you have an experienced pro walk you through sales situations from initial contact to the close. Its like you are standing next to him as he shows you how to "draw in" the initially reluctant customer (and understand the interpersonal dynamics on the way to closing the sale). Very practical, useful techniques - things you can make use of in your very next sale.

The 'magic key' of sales

This book by Terry Kennon puts the magic key(s) of sales into a very straight forward 6 step process. Fun and entertaining stories are sprinkled throughout to reinforce each point. This is a great read for the professional sales person. Even if you are not in sales you will thouroughly enjoy the stories. If you ever bought or sold anything person to person (which probably includes all of us), this book by Terry Kennon will make your day (and probably more).