Marketing is a very vast topic and so many forget how easy it is to get lost in this vastness and loose relevance. Currently only 2% of brands are actually using marketing correctly as the rest as still trying to figure to WHO to market or sell to. This is the same problem that this book tries to provide an answer to. The idea behind this book is to bring relevance back to marketing. As I always say,"You cannot make even a single sale if you do not...