How People Buy Online: The Psychology Behind Consumer Behaviour

by Seema Gupta

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies?

Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically...

• Format: Paperback
• Language: English
• ISBN: 9353887534
• ISBN13: 9789353887537
• Release Date: May 2021
• Publisher: Sage Publications Pvt. Ltd
• Length: 284 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"