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Paperback How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century Book

ISBN: 0199336776

ISBN13: 9780199336777

How Organizations Develop Activists: Civic Associations and Leadership in the 21st Century

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Format: Paperback

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Book Overview

Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others?

Using in-person observations, surveys, and field experiments, this book compares organizations with...

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