How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices

by John Burnett, Becky Carroll, John Burnett

The New Role of Marketing in Law Firms Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and relevant explanation of strategic marketing that will work for lawyers and their firms. As always,...

• Format: Paperback
• Language: English
• ISBN: 1432745794
• ISBN13: 9781432745790
• Release Date: May 2010
• Publisher: Outskirts Press
• Length: 238 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"