How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America

by Ron Rapoport, Eddie Einhorn, Ron Rappaport, et al.

Eddie Einhorn, who founded the TVS network which was the predecessor to ESPN, reveals through conversations with the biggest names in college basketball, how television helped turn the NCAA Men's Basketball Tournament into the greatest sporting event in the country. The DVD The Game That Changed College Basketball accompanies every book.

• Format: Hardcover
• Language: English
• ISBN: 1572438096
• ISBN13: 9781572438095
• Release Date: April 2006
• Publisher: Triumph Books (IL)
• Length: 288 Pages
• Weight: 2.50 lbs.
• Dimensions: 0.9" x 8.4" x 9.5"

Customer Reviews

Enthralling

You can't put this book down. Interview after interview, you are amazed at the stories behind each legend. The best part is that this is basically a compliation of mini-autobiographies, but narrated as a conversation between good friends. The book starts with an interview with Rey Meyer - it reminds you how lucky the author was to have interviewed him before his passing away. You are also amazed at the hard work, passion and perseverance of Eddie Einhorn. If you love basketball (or even just "like" sports), this is the book for you.

Much Needed Book - Right in Time for March Madness!

This promises to be THE book on the NCAA college basketball tournament - all the stats, matchups, insights and interviews we've been craving since March Madness became 'The Spring Superbowl.'

Entertaining Reading

Fans of college basketball will enjoy the information and stories provided in this book. The book is a collection of interviews, set forth in story format, in which the author met and interviewed with a number of significant figures in college basketball, including coaches, media, and players. There are many great stories here, and the book is divided up into different stories on the different personalities, so it makes for an accessible read. You can pick up the book, read one article, then put it down. I found the stories by the coaches to be among the most entertaining: Coach K, Roy Williams, Rick Pitino, Dean Smith, Guy Lewis and others all provide insightful stories. Also, the book puts college basketball in its historical context, with a focus on the first televised basketball game, UCLA vs. Houston, played in the Astrodome. Overall a very informative and entertaining book, I would strongly recommend it to any college basketball fan.