How Industry Analysts Shape the Digital Future

by Robin Williams and Neil Pollock

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises.

In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we...

• Format: Hardcover
• Language: English
• ISBN: 0198704925
• ISBN13: 9780198704928
• Release Date: March 2016
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 5.9" x 9.3"