How Health Innovators Maximize Market Success: How Health Innovators Maximize Market Success

by Mooney and Roxie Mooney

Book Overview

Commercializing an innovation is hard, especially in healthcare. Health innovators often assume that just because an innovation solves a real problem or is technically and functionally superior to competing solutions, it will automatically result in commercial success. This is far from reality.

In fact, 95 percent of innovations brought to market fail to reach an adequate level of customer acceptance and profitability. Accenture studied...

• Format: Paperback
• Language: English
• ISBN: 1616993367
• ISBN13: 9781616993368
• Release Date: September 2019
• Publisher: Thinkaha
• Length: 130 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"