How Gamification Can Help Your Business Engage in Sustainability

by Paula Owen

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new "business tech trend to watch", and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating...

• Format: Paperback
• Language: English
• ISBN: 1909293393
• ISBN13: 9781909293397
• Release Date: March 2013
• Publisher: Routledge
• Length: 74 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"