How Cool Brands Stay Hot: Branding to Generations Y and Z

by Joeri Van Den Bergh and Mattias Behrer

Book Overview

WINNER: Berry-AMA Book Award 2012 (1st edition)
WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing...

• Format: Paperback
• Language: English
• ISBN: 0749477172
• ISBN13: 9780749477172
• Release Date: April 2016
• Publisher: Kogan Page
• Length: 312 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"