How Cool Brands Stay Hot: Branding to Generation Y

by Joeri Van Den Bergh and Mattias Behrer

Book Overview

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749462507
• ISBN13: 9780749462505
• Release Date: March 2011
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.2" x 9.5"