How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're in

by David Calhoun and Rick Kash

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0062000454
• ISBN13: 9780062000453
• Release Date: October 2010
• Publisher: Harper Business
• Length: 272 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"