How Coca-Cola Took Over the World: And 100 More Amazing Stories about the World's Greatest Brands

by Giles Lury

A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication,...

• Format: Paperback
• Language: English
• ISBN: 1911498258
• ISBN13: 9781911498254
• Release Date: March 2017
• Publisher: Lid Publishing
• Length: 192 Pages
• Weight: 0.70 lbs.
• Dimensions: 1.1" x 5.0" x 7.7"