How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

by Byron Sharp and Jenni Romaniuk

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Ride the next wave of...

• Format: Hardcover
• Language: English
• ISBN: 0195596269
• ISBN13: 9780195596267
• Release Date: November 2015
• Publisher: Oxford University Press, USA
• Length: 192 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"