How Brands Grow and How Brands Grow Part 2

by Byron Sharp and Jenni Romaniuk

This pack contains How Brands Grow: What Marketers Dont Know and How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables . Buy the pack to save and take a journey to smarter, evidence-based marketing. How Brands Grow provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs...

• Format: Hardcover
• Language: English
• ISBN: 0190304936
• ISBN13: 9780190304935
• Release Date: March 2016
• Publisher: Oxford University Press, USA
• Length: 352 Pages
• Weight: 2.47 lbs.
• Dimensions: 1.6" x 6.2" x 9.3"