How Behavioral Economic Method Influences Marketing Effective Strategy

by Johnny C.H. Lok

For book purchase reader case example, book publishers can attempt to apply behavioral economy method to predict reader individual reading behaviors. I shall explain as below: When a student chooses a book to buy to learn. He/she will compare different publishers' books sale price and contents whether which book is the cheapest or the book is not the cheapest, but the book's content is more utility or achieves whose economic benefit to let him/her...

• Format: Paperback
• Language: English
• ISBN: 109186554X
• ISBN13: 9781091865549
• Release Date: January 1
• Publisher: Independently Published
• Length: 48 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"