How Behavior Spreads: The Science of Complex Contagions

by Damon Centola

Book Overview

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of...

• Format: Hardcover
• Language: English
• ISBN: 0691175314
• ISBN13: 9780691175317
• Release Date: June 2018
• Publisher: Princeton University Press
• Length: 312 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.3" x 6.2" x 9.4"