How Asian Brands Soar 4

by Chung Kim, Myung-Soo Lee, Wooyoung Jeong

So many changes are happening and coming in Asia. A small start-up, locally founded in Malaysia became a very successful brand in Asia. The small start-up battled against one of the most powerful companies in the category of business. At the beginning of its business, the small company was in a much worse situation compared to the established market leaders such as Uber in almost every aspect of business infrastructure, resources, and competencies...

• Format: Paperback
• Language: English
• ISBN: 1093663804
• ISBN13: 9781093663808
• Release Date: April 2019
• Publisher: Independently Published
• Length: 366 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"